How to Setup Google Analytics
Manage Your Web Traffic
If you have not heard the term of Google Analytics or even have not used this tool yet, then I can say that the Google Analytics is a free but excellent tool provided by Google. It’s free but it’s complicated to use also. It has many features to explore, but the truth is few people can go through all of its features. Maximum people can’t get all the functionalities from it. The matter of mark is there are lots of websites whose owner does not know how to use it.
To know how your audience communicates with your site is very important for getting success from your business. The best way to know your web audience is via your traffic data and this way what Google Analytics provides you without any expense. Google Analytics helps to make data driven decisions of your visitors.
Here is my experience about Google Analytics which I learned far more from various live works. The Local SEO Expert Guide serves to the GA setup service.
How to Research on Google Analytics Data
After setting up your Google Analytics, Robots.txt, Sitemap, Schema Data, etc your main goal should give focus on more traffic and subscribers. You can research with the data provided by the Google Analytics like the below:
Who are your website visitors?
If you search the geographical location of your visitors, then the GA will show you the visitors in terms of geographical aspects. The GA can show you the data of visitors. It shows the statistics on the regions from where your site mostly visited. This is how you can focus on marketing as well as SEO, back linking, SMM for promoting your site to get better rank in those area’s search results.
Which are the technical issues that could reduce the bounce rate?
What are the activities of your visitors when they are on your website?
Through the GA, you can get data of where the user is going on your website, how long they stay on your website or even what is the bounce rate. Based on these data, you can work to decrease the bounce rate as well as increase your page views.
What is the time when visitors visit your site most?
You can get idea by observing the provided data that when most people visit your site in a day or night. Based on that info, you can create the schedule of publishing your post so that most people can read that post just after published.
What are the sources of your site?
When you have a question about the sources of your visitor, the analytics gives you the answer like search engine, direct links or referral links or from another sources. It also gives you the ratio of your sources means it give what percentage comes from search engine, what percentage comes from direct links. GA gives you the details and individual breakdown of each category. When it is discussed about the search engine, then the GA specifically gives the detail of each search engine like Google, Yahoo or Bing.
The breakdown report of referral sources show you which websites you will have to work with most. If your top referral source is Facebook, then you will have to give solid attention to that source with rich content to attract on.
If you see that your best referral is one of the external website, then you will have to make a good relation with the owner of that site so that you both can share your guest post, etc.
What is the behavioral action of visitors to your content?
Google Analytics also provides the data how your visitors interact with your website content. It shows the percent of users clicked on which link on your site and much more.
So, by observing these data, you can run A/B split tests by creating experimental content to understand the reaction of users and to get idea what policy works best to achieve your target.
By analyzing your data, you can work on your content around your users’ interest. After gathering these experimental results, you can focus on the proven policy through which you will get the best output.
Importance of Google Analytics
Following are the few questions about your website that you can get answer by using Google Analytics
- What is no of visitors who visits your site?
- What are the locations of your visitors?
- Does it require responsiveness or not?
- What are the sources of your web traffic?
- What the marketing policies that drive the most traffic to your website?
- Which are the most popular pages in my website?
- What is no. that I already converted to leads or customers?
- What are the sources of my converted visitors and what do they visit of my website?
- What are the ways to improve my website speed?
- What are the contents of my website that the visitors like most?
Benefits of Google Analytics
- The Google Analytics is a free tool which offers numbers of excellent features which are far more than the other paid tools even.
- Through this tool, it is possible to know that what your website visitors’ location.
- Not only just your targeted keywords, you will also able to get idea about what other keywords your visitors type in to find your website.
- You will find the list of pages and links which are mostly liked and visited by the users and able to measure where your optimization campaign is directing the traffic to the correct pages or not.
- Through the GA you will get idea on how many new users are brought to your website by your optimized campaign. You can segment your analysis by new/returning visitors in terms of geographical as well as referral sources.
- You will be able to fine tune your website with the analytic report so that in the end of research it will bring your more quality possibilities and this is how you will get new and more prospective customers.
How to install Google Analytics
The first step to setup Google Analytics is to have a Google Analytics account. If you already have an Google account for Gmail, YouTube, Google Drive, Google Plus or for Google Calendar, then you can use that account for setting up the Google Analytics.
You also can create an account only for doing your business purpose so that through business account you can do all Google related activities.
Setup your Google Analytics Account and Properties
After creating a Google Analytics account, you can go to Google Analytics and click the Sign into Google Analytics button. You will be then directed through the next three steps which you will have to follow to complete the setup.
After clicking the signup button, you will have to fill out information for your website.
There are huge hierarchical facilities available there provided by Google Analytics to organize your account. You have the facility to have up to 100 Google Analytics accounts under one general Google account. You again have the facility to have up to 50 website properties under one Google Analytics account. You lastly have the ways to have up to 25 views under one website property.
When you go for setting up the Google Analytics account, you have to feel that there is no right or wrong way to set up this account. This is the matter of how you want to arrange the account to manage your websites and get no. of in detail reports or not. There is an issue to remember that you can’t move a property (website) from one Google Analytics account to another. In order to transfer, you will have to set up a new property under a new Google Analytics account and thus you will lose all historical data of your website which was in a different analytics account.
I am now assume that you only have one website and then only need a single view. So the setup will be look like the below:
After this, you will get few data sharing options which have to configure to let the Google confirm to where your website data will be shared. The options will be
- Google Products & Services
- Technical Support
- Account Specialist
Install Your Tracking Code
After finishing the above steps you will then click on the button of ‘Get Tracking ID’. Then you will get a popup of the terms and conditions of Google Analytics to which you will have to agree with. Then the ultimate Google Analytics code will be given to you.
You will have to install this code on every page on your website. The process to install depends on which kinds of website you are using. For example, if you have a WordPress site and if you use Google Analytics by Plugin, then it will be very easy to setup this code to every page no matter what theme or framework you are using.
If your site is built with only HTML, you can add the tracking code within the
Setup Your Google Anaytics Goals
After the installation of your Google Analytics code on your website, there are few steps of small configuration in your website’s profile on Google Analytics. You can say this is your goal settings. When you click on the Admin link at the top of the Google Analytics and then click on Goals under your website’s View column, you will find the Goal Settings, then clicking on the Goals under your website’s View column.
For setting up new goal, in Google Analytics, you will have to click on the New Goal button.
When you get options, you will choose the Custom option and click the Next Step button.
You will have to give your goal name as you can remember easily, select destination and then click on the Next Step button.
You will now give your thanks for confirming the page URL after the .com of your website in the Destination filed and change the drop-down to “Begins with”.
Now, the optional settings have to toggle the value and enter a specific dollar value for that conversion and click Create Goal to complete the setup.
You will have to follow the above steps if you have other similar goals or conversion that you would like to track. There are options to create up to 20 goals on your website. Before creating any goal, be confirm that the created once you create are highly important for your business. These goals include lead from submissions, email lists sign ups and purchase completions. Your goals may vary based on your website and its purpose.
Limitations of Google Analytics
Google analytics (GA) is the best free web analytics tool and this is why we who run businesses love it. It is the most used tool around the whole world to measure website and app performance, it also has largest market share (83.4%) as well. DigitalGenx gives us the idea of GA in details.
The website brianclifton gives us the list of the limitations of Google Analytics.
The limitations includes the following issues like
- Number of hits per month
- Data storage
- Table aggregation
- Custom aariables
- Hits per session
- Hits per user per day
- Events per session
Last Few Words
The info giant Wikipedia says about GA like this
“Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription-based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users, and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.”
So, if you own a website for any kinds of business purpose, then you have to do the SEO for getting better no. of viewer and the GA is the best tool for monitoring and managing the traffic for your website. We, the LSEG, are ready to provide you the service of GA configuration and setup.