Local Citations for SEO

Local Citations for SEO

 
 

What is Local Citations for Local SEO?

 
Well, the term “Citations” was devised by the legend digital marketer David Mihm in 2008 within one of his best post “Local vs Traditional SEO: Why Citation Is the New Link.
 
Citation is defined as “A quotation from or reference to a book, paper, or author, especially in a scholarly work”. Therefore, this is the old-fashioned indexed book with the list of companies and their name, addresses and contact numbers.
 
So, the citation is the way to list out a company’s basic information like name, address, and contact to a website that only preserves these info for the web world so that any searcher gets his or her targeted company’s info from the citation website.
 
Now, the local search engine ranking factors are the matter to deal with seriously as there are number of issues for getting better position in Google rank. One of the important issues is the citation for local SEO. The above images shows the factors involved with for doing the local SEO.
 
Now, the local search engine ranking factors are the matter to deal with seriously as there are number of issues for getting better position in Google rank. One of the important issues is the citation for local SEO. The above images shows the factors involved with for doing the local SEO.
 
The MOZ gave the definition as
 
A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings. Local businesses can actively manage many citations to ensure data accuracy.
 
 
The WhiteSpark defined the Local Citations as
 
A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address. Citations in SEO are a key factor in improving your local search results.
 
 

Types of Local Citations

The information of the organizations can be listed into the websites by the two ways. One is structured and the second one is Unstructured.
 
These two categorize are defined according to the presentation of listing their information.
 

Structured Citations

Structured Citation is a way to mention your business information like name, address, phone (NAP) on the websites or business directories. When you get the lists of citation sites, those are the business directories where you can submit your business information and get a citation. The examples of the structured citations are

 

 

Example of a structured citation is like the below:
 

Yelp-Structured-Citation-Example
Structured Citation Example

 

Unstructured Citations

When your business information is listed to any websites except the business listing directory, then it can be addressed as an unstructured citations. There are lots of examples for these types of citations like blogs, forums, newspaper, magazines, web stores, etc.
 
Unstructured-Citations-For-Local-SEO
 

Components of a Local Citation

The main components of a local citation are the name, address and phone number that is referred as a NAP in the world of local SEO. However, many other components also can be included in the business directory to make the targeted websites popular to the www. The other components are:

  • Business Description
  • Business Images
  • Category of the Business
  • Business Hours
  • Driving Directions
  • Videos
  • Email Addresses
  • Payment forms accepted
  • Geo-Coordinates
  • Reviews
  • Owner Responses
  • Taglines
  • Links to social and other forms of media
  • Fax Numbers
  • Alternate Phone Numbers
  • Attributes

 

Why Citations are Important for Local Search Rankings

Citation is one of the best processes to get better search engine ranking for a local business. So the importance of having citations must be agreed with all the related issues like Google My Business Page, Google Plus Profile, Google Reviews, Social Media Marketing, Social Bookmarking, etc. The list of importance of having citations is mentioned below.
 

Verification & Reliability

Through citations, you can help search engines like Google, Bing, etc, to verify your business’s existence. When the search engines get the signal of your business from various authentic sources, then that engines’ algorithm automatically gives a good ranking for having the same and accurate information of your business.
By listing, your business information to the prominent and national as well as local directories and websites helps your business for creating authority, trust, reliability and will help to improve your quality to rank better to the search pages.
 

Bright Possibility

When the issue comes with local search ranking factor then the search engines like Google, Bing, use the algorithm of local ranking. In the latest Local Searh Ranking Factor Survey, the experts of local search gave the rating for citations as making up approximately 13.31% of the top 50 factors.
 

Ranking Factors for Local SEO 2017
Ranking Factors for Local SEO 2017

If your business is listed more to more places to get more view, the more possibilities will generate to appear to the Google. It is logical and it is a matter of calculation. If the search engines get your presence within the hundreds and thousands of websites whereas your competitor are not, then the Google automatically realizes by its algorithm that your business is popular, reliable, so that many websites were include this specific website’s NAP as a result you will achieve a heroic raking boost up by the engine.
 
 

Process to Create Citations for Local Businesses

In order to create citations, there are some prerequisites to gather on and few steps to do. The preparation and the processes are mentioning below:

  • You will need an email address to create the citation and verification. Therefore, it is recommended for using a business email, which is associated with your business domain and not a generic Gmail or Yahoo address.
  • You will have to have your Name Address, and Phone Number (NAP), which should be the same for all kinds of citations.
  • Category Selection is one of the most important issues for creating the citation. Try to choose the category, which describes your business as well as what your business does.
  • Try to add as much detailed information as possible like photos, logo, a full business description, business-opening hours, links of your social media marketing (SMM), etc.
  • Claim your business listing to the best directories like Google y Business, Bing, Apple Maps, etc, which may require email verification or phone verification. Phone verification is the phone call from the directory and provides a pin and then you have to use that pin to complete the citation process.

 

Last Few Words

From the above discussions and references which have used it is very much clear that Local Citations for SEO is very much important. Though there are many issues to work on for achieving a good search engine rank, the local citation is an important part of local SEO as it covers 13.31% of top 50 factors.
 
Moreover, we, the LSEG are here to provide you the service discussed above. So, be easy to contact with us and let us give you the professional support to get a good rank in the local search results.

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