Local Citations for SEO

Local Citations for SEO

 
 

What is Local Citations for Local SEO?

 
Well, the term “Citations” was devised by the legend digital marketer David Mihm in 2008 within one of his best post “Local vs Traditional SEO: Why Citation Is the New Link.
 
Citation is defined as “A quotation from or reference to a book, paper, or author, especially in a scholarly work”. Therefore, this is the old-fashioned indexed book with the list of companies and their name, addresses and contact numbers.
 
So, the citation is the way to list out a company’s basic information like name, address, and contact to a website that only preserves these info for the web world so that any searcher gets his or her targeted company’s info from the citation website.
 
Now, the local search engine ranking factors are the matter to deal with seriously as there are number of issues for getting better position in Google rank. One of the important issues is the citation for local SEO. The above images shows the factors involved with for doing the local SEO.
 
Now, the local search engine ranking factors are the matter to deal with seriously as there are number of issues for getting better position in Google rank. One of the important issues is the citation for local SEO. The above images shows the factors involved with for doing the local SEO.
 
The MOZ gave the definition as
 
A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings. Local businesses can actively manage many citations to ensure data accuracy.
 
 
The WhiteSpark defined the Local Citations as
 
A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address. Citations in SEO are a key factor in improving your local search results.
 
 

Types of Local Citations

The information of the organizations can be listed into the websites by the two ways. One is structured and the second one is Unstructured.
 
These two categorize are defined according to the presentation of listing their information.
 

Structured Citations

Structured Citation is a way to mention your business information like name, address, phone (NAP) on the websites or business directories. When you get the lists of citation sites, those are the business directories where you can submit your business information and get a citation. The examples of the structured citations are

 

 

Example of a structured citation is like the below:
 

Yelp-Structured-Citation-Example
Structured Citation Example

 

Unstructured Citations

When your business information is listed to any websites except the business listing directory, then it can be addressed as an unstructured citations. There are lots of examples for these types of citations like blogs, forums, newspaper, magazines, web stores, etc.
 
Unstructured-Citations-For-Local-SEO
 

Components of a Local Citation

The main components of a local citation are the name, address and phone number that is referred as a NAP in the world of local SEO. However, many other components also can be included in the business directory to make the targeted websites popular to the www. The other components are:

  • Business Description
  • Business Images
  • Category of the Business
  • Business Hours
  • Driving Directions
  • Videos
  • Email Addresses
  • Payment forms accepted
  • Geo-Coordinates
  • Reviews
  • Owner Responses
  • Taglines
  • Links to social and other forms of media
  • Fax Numbers
  • Alternate Phone Numbers
  • Attributes

 

Why Citations are Important for Local Search Rankings

Citation is one of the best processes to get better search engine ranking for a local business. So the importance of having citations must be agreed with all the related issues like Google My Business Page, Google Plus Profile, Google Reviews, Social Media Marketing, Social Bookmarking, etc. The list of importance of having citations is mentioned below.
 

Verification & Reliability

Through citations, you can help search engines like Google, Bing, etc, to verify your business’s existence. When the search engines get the signal of your business from various authentic sources, then that engines’ algorithm automatically gives a good ranking for having the same and accurate information of your business.
By listing, your business information to the prominent and national as well as local directories and websites helps your business for creating authority, trust, reliability and will help to improve your quality to rank better to the search pages.
 

Bright Possibility

When the issue comes with local search ranking factor then the search engines like Google, Bing, use the algorithm of local ranking. In the latest Local Searh Ranking Factor Survey, the experts of local search gave the rating for citations as making up approximately 13.31% of the top 50 factors.
 

Ranking Factors for Local SEO 2017
Ranking Factors for Local SEO 2017

If your business is listed more to more places to get more view, the more possibilities will generate to appear to the Google. It is logical and it is a matter of calculation. If the search engines get your presence within the hundreds and thousands of websites whereas your competitor are not, then the Google automatically realizes by its algorithm that your business is popular, reliable, so that many websites were include this specific website’s NAP as a result you will achieve a heroic raking boost up by the engine.
 
 

Process to Create Citations for Local Businesses

In order to create citations, there are some prerequisites to gather on and few steps to do. The preparation and the processes are mentioning below:

  • You will need an email address to create the citation and verification. Therefore, it is recommended for using a business email, which is associated with your business domain and not a generic Gmail or Yahoo address.
  • You will have to have your Name Address, and Phone Number (NAP), which should be the same for all kinds of citations.
  • Category Selection is one of the most important issues for creating the citation. Try to choose the category, which describes your business as well as what your business does.
  • Try to add as much detailed information as possible like photos, logo, a full business description, business-opening hours, links of your social media marketing (SMM), etc.
  • Claim your business listing to the best directories like Google y Business, Bing, Apple Maps, etc, which may require email verification or phone verification. Phone verification is the phone call from the directory and provides a pin and then you have to use that pin to complete the citation process.

 

Last Few Words

From the above discussions and references which have used it is very much clear that Local Citations for SEO is very much important. Though there are many issues to work on for achieving a good search engine rank, the local citation is an important part of local SEO as it covers 13.31% of top 50 factors.
 
Moreover, we, the LSEG are here to provide you the service discussed above. So, be easy to contact with us and let us give you the professional support to get a good rank in the local search results.

661 thoughts on “Local Citations for SEO

    1. Yes! You know this is my achievement. I wrote for you the reader who seek this topic and works on this matter. Thanks to inspire me and keep in touch to get more content from me.

    2. Hey,

      Thanks a lot for your kind reply. Actually I tried my best to generate high quality articles so that the seekers could get help.
      Thanks again to inspire me.

  1. I have checked your page and i’ve found some duplicate content,
    that’s why you don’t rank high in google’s search
    results, but there is a tool that can help you to create 100% unique content, search for: SSundee advices
    unlimited content for your blog

  2. I often visit your page and have noticed that you don’t update it often. More frequent updates will give
    your page higher rank & authority in google.
    I know that writing content takes a lot of time, but you can always help yourself with miftolo’s tools which
    will shorten the time of creating an article to a
    couple of seconds.

  3. I see you don’t monetize your blog, don’t waste your traffic, you can earn extra bucks every month.
    You can use the best adsense alternative for any type of
    website (they approve all websites), for more details simply search in gooogle: boorfe’s tips monetize
    your website

  4. Howdy! I know this is kinda off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one? Thanks a lot!

  5. I’m not sure exactly why but this blog is loading incredibly slow for me. Is anyone else having this issue or is it a problem on my end? I’ll check back later on and see if the problem still exists.

  6. Hi, I do believe this is a great site. I stumbledupon it 😉 I’m going to revisit once again since i have
    bookmarked it. Money and freedom is the best way
    to change, may you be rich and continue to help others.

  7. Hello. I have checked your localseoexpertguide.com and i see you’ve got some duplicate content
    so probably it is the reason that you don’t rank
    high in google. But you can fix this issue fast.

    There is a tool that generates content like human, just
    search in google: miftolo’s tools

  8. Hello. I have checked your localseoexpertguide.com and i see you’ve got some duplicate content
    so probably it is the reason that you don’t rank high
    in google. But you can fix this issue fast. There is a tool that rewrites content like human, just search in google:
    miftolo’s tools

  9. Hi there! This is kind of off topic but I need some advice from an established
    blog. Is it difficult to set up your own blog?
    I’m not very techincal but I can figure things out
    pretty quick. I’m thinking about setting up my own but I’m not sure where to begin. Do you
    have any tips or suggestions? Cheers

  10. Appreciating the hard work you put into your blog and detailed information you present.

    It’s great to come across a blog every once in a while that isn’t the same unwanted rehashed material.
    Excellent read! I’ve bookmarked your site and
    I’m adding your RSS feeds to my Google account.

  11. I’m not sure why but this web site is loading extremely slow for me.
    Is anyone else having this problem or is
    it a problem on my end? I’ll check back later and see if the problem still exists.

  12. May I just say what a relief to discover somebody that genuinely understands what they’re talking about on the internet. You certainly know how to bring an issue to light and make it important. More and more people should check this out and understand this side of the story. I was surprised that you aren’t more popular since you surely possess the gift.

  13. Right here is the right web site for anyone who really wants to find out about this topic. You realize so much its almost tough to argue with you (not that I actually would want to…HaHa). You definitely put a brand new spin on a subject which has been discussed for ages. Wonderful stuff, just excellent!

  14. Howdy, I believe your web site could possibly be having
    internet browser compatibility issues. Whenever I look at
    your blog in Safari, it looks fine however, when opening in I.E., it’s got some overlapping issues.
    I merely wanted to give you a quick heads up! Other than that, excellent website!

  15. A motivating discussion is definitely worth comment.
    I do believe that you should publish more on this topic, it might not
    be a taboo subject but generally folks don’t discuss such subjects.

    To the next! Kind regards!!

  16. I am extremely impressed with your writing skills and
    also with the layout on your blog. Is this a paid theme or did you customize it yourself?
    Either way keep up the nice quality writing, it is rare to see a nice
    blog like this one today.

  17. Just want to say your article is as astonishing.
    The clearness on your publish is just nice and that i could think you’re an expert in this subject.
    Fine along with your permission allow me to clutch your RSS feed to keep up to
    date with imminent post. Thanks a million and please keep up the enjoyable work.

  18. Oh my goodness! Amazing article dude! Many thanks, However I am going through difficulties with your RSS.
    I don’t know why I cannot join it. Is there anybody getting the same
    RSS problems? Anyone that knows the answer will you kindly respond?

    Thanx!!

  19. It’s appropriate time to make a few plans for the
    longer term and it is time to be happy. I’ve read this post and if I may I want to counsel you some attention-grabbing things or suggestions.
    Maybe you can write subsequent articles relating to this article.

    I wish to read even more issues about it!

  20. A person essentially assist to make significantly posts I’d state.
    That is the first time I frequented your website page
    and up to now? I amazed with the analysis you
    made to make this actual publish extraordinary.
    Fantastic task!

  21. Hey there! I could have sworn I’ve been to this site
    before but after reading through some of the post I realized it’s
    new to me. Anyhow, I’m definitely delighted I found it and I’ll
    be book-marking and checking back often!

  22. Just want to say your article is as astonishing.

    The clarity in your put up is simply excellent and that i can assume you are a
    professional on this subject. Well with your permission let me to seize
    your RSS feed to keep up to date with forthcoming post.
    Thanks a million and please keep up the enjoyable work.

  23. Hi! I’ve been following your weblog for a while now and finally got
    the bravery to go ahead and give you a shout out from Huffman Tx!

    Just wanted to tell you keep up the fantastic job!

  24. Its such as you read my mind! You appear to know so much about this, such as you wrote the book in it or something.
    I feel that you just can do with a few p.c. to power the message home a little bit, but other
    than that, this is excellent blog. A fantastic read. I’ll certainly be back.

  25. Do you mind if I quote a few of your articles as long as I provide credit and sources
    back to your weblog? My blog is in the very same niche as yours and my visitors would genuinely benefit from some of the information you present here.

    Please let me know if this ok with you. Many thanks!

  26. Hey there! I’m at work surfing around your blog from my new iphone 4!
    Just wanted to say I love reading your blog and look forward to all
    your posts! Carry on the superb work!

  27. Great beat ! I wish to apprentice while you amend your
    website, how can i subscribe for a blog site? The account helped me a acceptable deal.

    I had been a little bit acquainted of this your broadcast
    provided bright clear idea

  28. Hi would you mind sharing which blog platform you’re
    using? I’m planning to start my own blog soon but I’m having a difficult time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most blogs and I’m looking for something completely unique.
    P.S Sorry for getting off-topic but I had to ask!