What is Keyword
‘Keyword’ is a collection of words or a single word which is typed into the search box to find out the required result. When a user types something into the search box of a search engine like Google, Yahoo, Bing etc, that typed text is referred as Keyword.
A keyword is the basic foundation of an online business. A keyword can build or break a business. So, Keyword selection or research is very much important issue to start an online business.
What is Keyword Research
Keyword Research (or Keyword Analysis) is the way to discover the prospects to the search engines to be founded in relevant issues. This is the way to select the phrases to which visitors feel interest. The Local SEO Expert Guide (LSEG) is always ready to supply this service to the organizations to make them the leading position in their web world.
Why is this Important
Keyword selection is important because search engines show the results which are relevant to the keywords. So, if the selected or researched keywords are not relevant as well as not intended to be searched by the visitors, then any business can fall down within a very short time. If the searched keywords are available on your web pages, blog post, articles, videos, etc anything, then there will be huge possibility to appear your content to the search engines’ result pages.
How to Research Keywords
There are more or less almost few same steps which have to follow to find the right or suitable keywords for your business. Brain Storming, Common Sense, Data Flow, Visitor Interest, Google/Search Engine Trends, etc are also very important to apply for selecting the right keywords which will let you give proper idea on keyword research, necessity of doing the keyword research, keyword competitiveness, benefits of completing the research before starting the content, etc.
Main Formula of Selecting a Keyword
Buying Keyword + Long Tail Keyword + High Search Volume + Low Competition
How to Select a Buying Keyword
When selecting the keywords, those keywords should be / must be buying intended. So, the question is, how to know the keyword is buying intended or nor? The answer is to have the words like best, top, hot, cool, spicy, top rated, mostly viewed, review, reviews, etc within the keywords. If one of these mentioned words is the part of the targeted keyword, then that will be a buying keyword.
List out Seed Keywords
Before starting to do anything, you have to realize what is your goal, what do you want. The goals can vary based on many issues like business types, website authority, marketing policy, product type, etc. So, after deciding the goals, the first step of the keyword research is to make a list of seed keywords, so that a thin list can be created from that list.
In order to get the seed keywords, there are many ways to get so. The easiest and reliable one is to use ( adwords.google.com ) Google Keyword Planner. This resource is very much accurate to use for your business. From this tool you will get average monthly search volume of all related keywords. From there export the file of all keywords and then you will have to follow the second step.
Keyword Competitor Analysis
After finding the seed keywords, the main task is to finalize the keywords for your business. So, let’s check out the competition. Take each keyword, place into the search box of search engine and get the top 10 results, then go to each result, count the content quantity, see the presentation, see the keyword placements, get idea about the whole site and pages. Repeat these processes for each 10 sites and thus you can get idea about the competition of your targeted keyword.
Finalize the Keywords
After having a deep concept on top 10 competitors for each keyword, you must have a very clear idea which will be your ultimate keywords.
Moreover, there are few popular tools like longtailpro, keywordrevealer, etc from where you can easily get the competition of the targeted keywords. The legend marketers say that if the competition is below 30 and the monthly search volume is at least 1000, then that selected keyword will be good for your business.
Last Few Words
We are here have been doing these keyword research related works for years. We are a dedicated team and if you want to get help for doing support from us, feel free to though a mail or just knock us. We, the team of LSEG has ranked may websites in their targeted local radius area.