On-Page SEO

On-Page SEO:
Tips to Build a Webpage Perfectly Optimized!


On-Page SEO


The online presence is now a term with huge competition and getting changes rapidly. The user requirements, the search engine algorithms have been changing for last few years. Therefore, it is a challenge to be up to date to make the pages more comfortable to the visitors. If the visitors do not leave your pages, like to spend more time to your pages then your pages will get priority to achieve a good rank. To make the pages smart enough according to the rules of Google and requirements of visitors to feel comfort , you always have to keep the pages up to date continuously.


Google’s one of the main principles is to make happy visitors. Therefore, when a visitor feels happy to spend more time by visiting your pages then Google knows that this page had followed the provided rules, has good and unique content. Google always follow up the statistics on how much time spent by the visitor, what was the CTR (Click Through Rate), etc., so, it’s a matter to take seriously about On-Page SEO.


Now a day we all have to keep in mind about no bindings to show up the exact match of the searched query or keywords in the title tag or meta description tag. As Google is much smarter than the previous years, so your page will have to be.


What is On-Page SEO

If you came up with a question “What is On-Page SEO”, then I can specify the definition like this is the combination of all the processes to get better rank in the search engines of your webpage and get more visitors to your webpage. The processes are for making the page more readable, enjoyable, informative, presentable, and attractive to the visitors so that Google’s algorithm can give you better rank in the SERPs.


The giant digital marketing agency MOZ says:


“On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffics in search engines.On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.”


Within this article, I am trying to pick the important points to fix up or to upgrade a bit to make the page perfectly optimized.


Page Speed

This is the age of speed. In every sector, speed is counted as the main factor to make life easier and comfortable. We want everything smoother and faster. Is there anything where slowness is acceptable? No there is nowhere. We want everything faster like every web page. We want pages to load within a second. Around half of the mobile users leave a site if that does not load within 3 seconds.


Backlinko researched that Google encounters the loading speed issue as one of the main reasons to rank better of a site.




Kissmetrics proves the importance of good load speed by an article like “Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions”.


Importance of Page Loading Speed

The following could be the reasons of slowness of page loading

  • Use of unoptimized Plugins & Images
  • Not to use GZIP compression
  • Use slow type of hosting
  • Browser Caching Problem
  • Exists unwanted Ads
  • Huge no of redirects
  • Garbage exists within HTML & CSS coding

Importance of Fast Page Loading Speed

There are few tools which are used to find out the loading time and the suggestions for doing well in terms of page loading speed.

  • GTMetrix
  • Page Speed Insights
  • Pingdom Website Speed Test
  • Mobile Website Speed Testing Tool


The faster your website loads the more customers you will get. All other factors are important for the perfect optimization of On-Page SEO, but the loading speed is the prime issue to make it perfectly optimized.


The Google page speed test tool gives the optimized image, JavaScript and CSS resources for the pages to be speed up.



After getting the suggested optimized resources, you should change with the existing files so that you can increase the loading speed of your web page.


According to the quora, there are 24 million active WordPress websites in the internet world and WordPress build 57.4% websites. Therefore, if your website is uses WordPress, so there are a big issue about removing your unnecessary plugins. You have to uninstall those unused plugins which will help your to increase your loading speed.


Create Content That Drives Traffic


Content Strategy


There is a proverb you may heard “Length is Strength”. Again there is also anadage “Content is King”. Therefore, when you build your site for selling products or running a business successfully, you will need to create your content that should be unique, fresh, interesting, problem solving.

Based on the SEMRush we get the idea on “The average Google first page result contains 1,890 words.”

When you create content, you have to think that you are talking to your consumers so that you can understand their requirements and give deliver according to their requirements. You have to be concern about the intention to make them entertained by your content.Your content must have the quality not to leave the consumers your site instantly. You have to keep in mind that you only have 7 seconds to convince consumers to make them stay on your site.

When the visitors enjoy your site that means they give you the certification of your authority and they now rely on your solutions you are offering. The conversation between consumers and you could be longer if the content has such level of quality to make interaction.

If you want to increase your web traffic by optimizing your pages, your content must solve the consumer’s problems as well as your content must not have any grammatical and spelling error.

Content is the backbone for any up growing business. However, there are ways to make the content more effective through the content marketing. If you think only for keeping huge content to your site then this policy will not work out properly. The content marking is then the solution to get the perfect output.

Content should be like that drives traffic to your target pages. It should ask to itself like

  • Is Useful and practical and valuable
  • Is well-written and in-depth
  • Is interesting to read out
  • Is written from customers’ point of view
  • Does it solves a problem
  • Is it easy to share
  • Is it optimized for a high-volume keywords


From the research of intersectionconsulting, there are ways for doing the content marketing.


Content Strategy Steps

The ways are

  • Audience Analysis
  • Is well-written and in-depth
  • Measurement and ROI
  • Governance
  • Content Audit
  • Is it easy to share
  • Is it optimized for a high-volume keywords

By the visualistan, the infographics described the statistics of content marketing.

The content should be

  • Unique
  • Not thin
  • Not duplicate
  • Problem solving oriented
  • Topic related
  • Not keyword stuffed
  • Good in length

Now the question is how Google will understand that your content is good in terms of quality, length and SEO. You can get the answer by the ways by Backlinko.

  • Repeat visitors
  • Chrome bookmarks
  • Time on site
  • Dwell time
  • Google searches for your brand


Mobile Responsiveness

If you own a website, then have a test for mobile friendliness of your website with Google responsiveness testing tool to let you know how Google view your website.


Over 50% of users are using mobile devices for their daily browsing over desktop. The statistics provided by pewinternet are as show like below.

Around 95% of USA owns cell phone and 77% of them are using smart phones in Pew Research Center’s first survey.

If you own a business to sell products or services, then it is must for your website to be responsive. Responsive websites provide the experience in such a way that shows your brand whether device is not a question.

Responsive websites have number of benefits including Google ranking improvement, achieve good review from mobile users, provide comfortable browsing experience to the visitors, etc. After 21st of April 2015, the Google algorithm gave the importance of having responsiveness to every website.

Here is the scenario by Searchmetrics of the authority sites loses and their recovery from the website after making that responsive.

The goal of all of the statistics above is to make you understand the importance and opportunities of having a responsive website.

As one of your On-page SEO factors is the responsiveness which is very important to give attention to and as maximum of your users will browse your site through mobile so you should give full focus on this issue.


Best Way to Optimize Images for Web

If you are, for instance, a blogger or have an online store or even running an online store business, you may encounter a question frequently: is there any importance of image optimization for a good search engine rank? The prompt answer is “Yes, image optimization is very important for good presence in online”.



Is there any universally supported image format? Yes, there are. Google itself provide the universally format for images. The formats are:
Image optimization process should be as simple as possible. You should keep in mind the following steps to complete the process of optimization.


  • Prepare the Images to Use in Your Article
    • Select the appropriate files related to your article topic
    • Resize the selected images perfectly according to the space
    • Choose the SEO oriented file name for the images
    • Prepare those image to be responsive
    • Reduce file size not compromising the quality

  • Important to Keep in Mind about Image Optimization
    • Prepare the Images to Use in Your Article
    • Add Images to the Article
    • Important to Keep in Mind about Image Optimization


  • Add Images to the Article
    • Prepare the Images to Use in Your Article
    • Add Images to the Article
    • Important to Keep in Mind about Image Optimization


Prepare an SEO-Friendly URL Structure

The full form of URL is Universal Resource Locator is the address of your web page. One of the important SEO techniques is to optimize the URL. The searchengineland described the importance of having SEO-friendly URL as below.

“Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition.”

Again the webdesign.tutsplus.com gave the focus on SEO-friendly URL as like as

“One of the most basic search engine optimization techniques is in using SEO-friendly URL structures. A good structure can help the indexation process of your website, but, unfortunately, there are plenty of websites that use incorrect, suboptimal URLs. In this article we take a look at the various elements of a URL and how we can create a structure that will help us rank as highly as possible.”


Parts of SEO-Friendly URL Structure

An SEO-Friendly URL has the parts as 1) Protocol like http or https 2) The main domain 3) Directory and 4) File Names with extensions like .html or .php, .aspx, etc. The figure shown below demonstrates the parts of a good URL.
Parts of URL
The following image describes more deeply about the URL. The Top Level Domain (TLD) means .com is preferred everywhere of the world. There is an another way to generate the URL using category and here shown the use of keywords.

Parts of a SEO-Friendly URL

Best Practice is to Use SSL for SEO

The SearchEngineland says about the SSL like

Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google said this carries “less weight than other signals such as high-quality content.” Based on their tests, Google says it has an impact on “fewer than 1% of global queries” but said they “may decide to strengthen” the signal because they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.



Use Best TLD For SEO (.com Domain)

A memorable domain name with TLD (Top Level Domain) selection is one of the big challenges for doing the proper SEO for the entrepreneurs. The whole world’s first choice is the .com extension so that the domain will be memorable and more acceptable to the audience. There are many other extensions like .co, .net, .biz, .org, etc. can be used for the domain name. However, the best SEO practice is to use a readable, short and .com extension based domain name.

In this digital arena, the online presence is one of the big challenges though the website for any business. The SearchMetrics completed a research over 1000 websites and they found only 11% websites are actually visible and among them 75% are using .com, which are by far the most visible TLD using a keyword.

Use Keywords in URL

When you are ready to purchase a domain with the researched keywords, you should go ahead with the thinking of purchase a .com that is an Exact Match Domain (EMD).
Let have an example. Suppose you have decided your keyword of “Best Business Backpack” and if this domain is available, then should get that. As the monthly search volume of this keyword is 1300 per month, so it will help to create more CTR towards your website. The DomainsBot gives nice facility to find out your target domain. They help you by providing the options from various points of view.

Exact Match Domain

Now the question, is the EMD a important fact for page ranking? No. The EMD offers you the following support from the reference of SearchEngineJournal like

  • The presence of the keyword phrase in the domain was itself a ranking factor.
  • The presence of the keyword phrase in the domain encouraged other webmasters to include


Best Practice is to Avoid Dynamic URL

URL is the short form of Uniform Resource Locator and the URL can b categorized into group static and dynamic.
Before defining the dynamic and static URL, I want to share a myth which is already mentioned in googleblog like

Myth: “Dynamic URLs cannot be crawled.”

Google gave the answer of the question “Which can Googlebot read better, Static or dynamic URLs?”

“We have come across many webmasters who, like our friend, believed that static or static-looking URLs were an advantage for indexing and ranking their sites. This is based on the presumption that search engines have issues with crawling and analyzing URLs that include session IDs or source trackers. However, as a matter of fact, we at Google have made some progress in both areas. While static URLs might have a slight advantage in terms of clickthrough rates because users can easily read the urls, the decision to use database-driven websites does not imply a significant disadvantage in terms of indexing and ranking. Providing search engines with dynamic URLs should be favored over hiding parameters to make them look static.”



Static URL

A static URL is the type of URL that does not change dynamically. If the URL of a page is like https://localseoexpertguide.com/on-page-seo/, so it will be like the same until the webmasters will change it manually. The task to update this types pages requires huge time if the involved information grows quickly. This is why the webmasters prefer the dynamic URLs if the business related with online shops or forum communities or even large blog, etc.

Benefits of Static URL

  • Easy to use, easy to memorize, easy to share online or offline
  • Easy to plan and implement keywords for doing SEO
  • Creates higher click-through rate in the web pages, emails and SERPs
  • Easy to implement for Social Media Marketing (SMM), branding and offline media
  • Easy to create attractive anchor text to get higher page rank when linked-to directly in URL format
  • The major search engines including Google prefer static URL as they can handle this easily instead of dynamic URL


Demerits of using Static URL

  • If there are huge content which are randomly changes like online shop, blog community, large data management system, then it will take huge time to change the URL only through by webmasters.
  • There is a possibility to mess up when rewriting the contents by your webmasters so that the users will fall into the loop of not finding the accurate content.


Dynamic URL

When a system uses a database to store its information and show the content in necessity from the database, then there is possibility to use the dynamic URL for that system. Dynamic URL is the type of URL that generates by the system itself. It is usually long, uses parameter like: ? = &. One example of dynamic URL like:

Benefits of Dynamic URL

  • If there is a system which does not need to manage URL, then dynamic is better as it generates by the system
  • Dynamic URL usually longer
  • Google feels that dynamic URL can crawl and index themselves effectively.


Demerits of Dynamic URL

  • No scope to use keywords, so SEO is missing in the URL factor
  • As URLs are not readable, that’s why lower click-through rate in the SERPs, emails and forums/blogs
  • Impossible to share the URL by writing down it by pen, impossible to memorize to share online or offline
  • As the length of the URL is huge, so there is a big chance of cutting of the end of the URL, as a result 404 or other types of errors will generate to the users
  • Typically not possible for branding or printing purposes
  • There is no scope to create an exact expectation of what the users will see for reaching the page

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