Google Search Console
Tools to Guide on How to Manage Your Site
If you have a question to me about the differences between Google Search Console and Google Webmaster Tools, then my answer will be like ‘No differences except the Names’. That means Google Webmaster Tools is the former name of Google Search Console. Google has changed the name in May of 2015 to Google Search Console to make this tool more inclusive for the group who were going to be manifold.
The Google Search Console is free software or service provided by the Google has a user interface with having various instruments or reports or notifications which will let you manage, monitor your website with huge information. You can get information from the tools about how many people are visiting your site, how is their experiences from your site, which device is mostly used to visit your site means mobile or computer is majorly used to visit your site. You can get information from your tools about your site in a list format like
- The keywords which get your site in the Google Search Result Pages (SERP)
- Your site’s average rank in SERP for those found keywords.
- Number of users who are visiting your site listing in SERP.
The Google Search Console (GSC) also can help you by providing the information if there is any error or not. If any error found, what could be the solution of that. This service also helps you to create, setup robots.txt, helps to submit the sitemaps. It lets you know if there is any broken page, any Google manual penalty notification, any malware warning, and any detection of your site hack. So, the GSC is very much essential for keeping your site healthy.
So, let’s setup and verify your website in Google Search Console and start to receive the offers from.
Setup Google Search Console or Google Webmaster Tools
First of all let me know have you setup Google Analytics for your site or not. If your answer is yes, then it will be better for your site management after setting up the Google Search Console. These two tools will work better by overlapping their services and will be able to provide you a complete scenario from all kinds of perspectives of site management. These two are the basic tools for proper monitoring and managing your website.
Google Search Console provides you as a owner of the site with all kinds of unlimited detailed info about the site’s daily activities. So that before getting that information, you have to prove your authenticity by adding and verifying your site in the Google Search Console. Google wants to be confirmed to whom this info are provided to.
It’s a very simple method to add a site to the GSC. At first have to login to the Search Console and will find a box next to a red button with text “Add Property”.
Enter the targeted URL into that given box and click that button “Add Property”. Great Job! Your site is now added to your Search Console.
The next step is to be asked by Search Console to verify your website. Click the “Alternate Methods” tab to view them all. There are several ways to do so. The ways are HTML Tag, Domain Name Provider, Google Analytics and Google Tag Manager. The preferable way will be chosen by you who depend on his own experience. Don’t be tensed. LSEG is here to provide the service of Google Search Console Setup and Verification.
Method 1: Google Analytics
If you already set up Google Analytics for your same website and the permission as ‘Administrator’, then it will be the easiest way to verify your site which is also preferable method in terms of SEO. The steps are:
- Select the “Google Analytics” option
- Then click on the “Verify” button and you will be then ready to use Google Search Console for your website.
Method 2: HTML Tag
This verification method is best for the users who are used to with HTML and who have permission to access as well as to edit your site’s HTML code. From the dashboard of the Search Console, you have to select “Manage Property” and then “Verify This Property”. If the “HTML Tag” is not found under the “Recommended Method” tab, then click on the “Alternate Methods” tab and then select “HTML Tag” option. This method will let you get the HTML code to be verified by you by uploading into your home page.
Copy the text that Google provides in the shaded box (begin with ) tag of your home page. In the WordPress CMS system, the index.php is the home page and it exists at the root directory of the web server. If your home page does not have
Now, come back to the Google Search Console Setup page and click on the button “Verification”. Now Google will check your site’s code to verify your code. If Google will find the code into your site code, then it will show you a screen to make you confirm that your site has been verified by Google Search Console.
Method 3: Upload an HTML File
In order to use this method, you must have to have permissions to upload file to the site’s root directory.
From the dashboard of the Search Console, you have to select “Manage Site” and then “Verify This Site”. If the “HTML File Upload” is not found under the “Recommended Method” tab, then click on the “Alternate Methods” tab and then select “HTML File Upload” option.
After selection of this method, there will be a requirement to download a file from Google and then upload that same file to a specific location of your server. It is highly prohibited to make any change of that file or file name. That file should be kept exactly the same. If any change has been made, Search Console will be failed to verify the site.
After uploading has been done, go back to the Search Console and click on the button “Verify”. If everything was fine about downloading and uploading the site file to the specific location without doing any changes to the file, Google will verify your site and let you know the completion of the verification process.
Method 4: Domain Name Provider
We have to purchase our chosen domain from a company and there are tons of companies who provide this service. When you go to verify your site by providing your domain name provider, it proves to Google that you are the owner of that site.
From the dashboard of the Search Console, you have to select “Manage Site” and then “Verify This Site”. If the “Domain Name Provider” is not found under the “Recommended Method” tab, then click on the “Alternate Methods” tab and then you will find your required option.
After selecting the option of “Domain Name Provider”, you will be asked by the Search Console to select your domain name provider from a list of providers. If your provider name is not present on the list, you will get there an option “Other” and there you will instructed by Google on how to create a DNS TXT record for your domain provider. If the DNS TXT does not work for your domain provider, you will have the scope to create CNAME record instead of DNS TXT.
Method 5: Google Tag Manager
If you are already a user of Google Tag Manager (GMT) for your site, this might be the easiest method to verify your website. Through this verifying method, you will need to have the permissions of “View, Edit and Manage” for your GMT account. To be ensure about your GMT permissions, have a look on to the site’s HTML code if there is any GMT code placed just after thetag.
From the dashboard of the Search Console, you have to select “Manage Site” and then “Verify This Site”. If the “Google Tag Manager” is not found under the “Recommended Method” tab, then click on the “Alternate Methods” tab and then you will find your targeted option.
From the options, you have to select “Google Tag Manager” and then click on “Verify” button. If the Google Ta Manager code is found, Google Search Console will confirm you about your site verification by displaying a screen of verification done.
After all the methods of verification, don’t remove the Google Analytics code (Method 1), don’t remove the HTML Tag from the home page (Method 2) or don’t remove the uploaded HTML file provided by the Google (Method 3) or don’t remove the GMT code (Method 5). If you remove the file or edit the file, then your site will be unverified and you will have to go through this way to verify the site again.