Google My Business Setup and Verification
If you have an online business which is evolved for promoting your business or services, then you must have to have plans for doing the marketing for your business as well as website, so that the potential clients could visit your site and you can get more sales of your services and here the solution is Google My Business (GMB).
There are many ways for doing this marketing like paid campaign, social media marketing, paid advertising, content marketing, guest posting, social media marketing. As a business man I know that every business person always seeks for new ways or methods to get one step ahead than his competitors. The above mentioned are the ways not to be end for promoting the business. These are continuous processes.
Nevertheless, there is a way through which any business can attract the potential visitors or customers as well. The way is Google My Business (GMB). The most popular search engine which has 1.3 billion users that is Google has recently introduced My Business Page service and it’s a process which you can do it by yourself and get the impact into the list.
Here, I am going to brief my ways which I already have followed to set up my Google My Business Page and verify it. After doing this, you will be found on Google local search results, Google Maps, Google Plus and Google side bar, so that, your business will start to get more traffic to your website as the methods you can be available online is increasing.
How to define Google My Business?
Google My Business (GMB) is a tool provided by the giant search engine Google with free of cost is used to manage the online presence means Google Local Search Results, Google Map Search Results, Google Plus, Google Slide , etc. of the small and physical businesses. So, after verifying this GMB y providing the necessary information which usually ignored will be visible to the potential customers as this is very much effective on to the local business area.
Google My Business includes your business details information like address, area with longitude latitude, business open days as well as open hours, etc. So that, when a customer searches on Google or Google map, those provided information will from GMB to the search results. Thus GMB helps your business to get more calls, visits, work orders, leads.
Benefits of Google My Business Page
Business Information can be updated
When you go for applying Google My Business, you have to provide much necessary information to fill up the provided form. This is how you can update information of your business. The information like business NAP(Name, Address, Phone), business open days and hours, address with longitude and latitude, etc. has to provide to complete the steps for verifying the GMB.
As you are a business man and want to get more traffic, more calls, more leads, so that you will also want to provide all necessary information as to show those info through online as Google local search result pages (SERP), Google Plus, Google Maps.
Build Your Clients, Build Your Business
After creating your Google Plus profile page, you will start to more target clients and though which they can give you the reviews about your business, about your services, professionalism, etc which could be the gold mine for the new clients who can then be the potential also. So, there should be necessity to have exercise on Google plus profile page.
Visibility is the main part of marketing. More visibility can get more business. After completing this Google My Business page, in all the sources from Google like Google local search results, Google Plus, Google Maps will represent your business info. When a potential user will search on Google, all the mentioned sources will be used to show the information.
Achieve Local Ranks
Google My Business Page is also very good for implementing the term ‘Local SEO’. It is the process for your online business to get higher local rank by getting the loud presence on the search engines.
When you are running a business with a physical location, then this is an excellent opportunity to get local rank like 3 pack, snack pack, 1 box, etc. within the local search results. If someone who lives within your community searches for the services which you are providing and get your business name as well as location with mileage, what could be happen then just guess. That person will be please to see your business as this is within his locality which is very nearer to him. So that he will be your one of the best prospect client.
New Channel of Communication
This could be the new channel of communication with audience. Through this channel, any business can contact with audience more and more. One of the major parts of SEO as well as online marketing is the communication. So, after creating the GMB, a new channel of communication will be available to the customers to contact with your business.
Steps to Setup Your Google My Business Page
To setup Google My Business Page, there are few basic steps to be completed about which an infographic was given above. The steps are defined there and mentioned which steps are must. In order to complete the steps, there have to fill up few forms like account create form; your business related information related form, etc. So, let’s rock.
Create Google Account
The first task to create the Google My Business is to create a Google or Gmail account. So, follow the steps.
- Go to www.gmail.com
- Click on the ‘Create Account’
- There are few fields to be completed like name, username, password, date of birth, mobile no, etc.
- After completing these, you will get an email address of Google with your provided username (if available) and password.
Set up the Google My Business Page
- Go to Google.com/business
- You will get a button ‘Get on Google’, click on that button and sign in your Google account just created in the first step
- After signing in, you will get Google map. There is also a search box, search your business name within that search box.
If your business is not available in the search result, you have to tick the option ‘Not a local business’.
Choose Business Type
This is one of the major decisions to step out as by this decision, your entire business policy could be changed. So, be care full for taking this decision.
If you don’t have a physical business address but still you want to make it functional by making a regular Google Plus page, then you have to choose the option ‘Brand’.
Again, if you do have to provide the services by visiting the clients’ home or workshop, then you have give tick to the option of ‘Service Area’.
If you really have a physical small business with a physical street address and the buyers come to your shop to get or receive the services, then you must the member of ‘Store Front’.
For our further discussions, we have to assume your business type and let’s say, your business type is ‘Store Front’. So, now we are going t setup your Google My Business Page with business type ‘Store Front’.
When completed to choose your business type, it’s time to add your business. In order to do so, again you have to search your business in the search box. If there is no result, then click the option ‘Add your business’.
After clicking on the button ‘Add your business’, you will get a new window where you will have to fill a form by providing your business location details. After completing the details, hit the button ‘Next’.
After completing this session, you will have to complete 1-3 weeks (worst case 4 weeks) to get code which will be sent by Google via snail mail. After receiving the code, you will have to provide the code after login with the newly created account.
Google Provided GMB Code Verification
After providing code, Google will verify the provided code and when this verification complete, your page will be fully functional.
The Google My Business Page has been used by many small and physically exist company. We hope you understood the importance of being with the functionality of Google. We tried to make an overall scenario of Google My Business.
We are delightful to think that you are going to implement the GMB and get presence within Google local search result, Google Maps and keep yourself, your business one step ahead than your competitors.
We feel to let you know that We, the Local SEO Expert Guide (LSEG) are here to help you anytime to setup as well as verify your Google My Business Page. So, you are warmly welcome to let us hear your voice.